The Moment They Begin to Consider Their Options

The patient journey doesn’t begin when they walk into a clinic looking for refractive surgery - it starts long before that.


In fact, it starts the very first time they’re prescribed glasses or contacts. Yes, even as kids. They just don’t know it yet.

From that moment, their relationship with vision correction begins. Over time, as they experience the inconveniences of glasses or contacts - foggy lenses, lost frames, limited activities etc - they start to imagine life without them.

That’s when the real journey toward freedom begins.

The moment they begin to consider their options, they’re looking for a guide. This is where we as responsible unbiased stewards step in.

By creating awareness early - 𝘢𝘵 𝘥𝘢𝘺 𝘰𝘯𝘦 - that there are solutions beyond glasses or contacts, we set the tone for their future decisions. We can reassure them, lay the groundwork or pave the way for them, that they don’t have to permanently accept these inconveniences.

The patient journey isn’t just about the clinic visit. It’s about understanding their mindset at every stage, earning their trust, and guiding them toward a better quality of life.

Most practices aren't meeting patients where their journey begins. They are meeting them way too late in the game, at the time they are ready to take a decision. And most patients never get to this point.

We can do better.


Keratoconus Sciences

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